One of my favorite sports is Falconry. Once this was only available to ancient kings. But if you ever travel near the border of West Virginia and Virginia, you can participate as well. Two legendary resorts, The Greenbrier and The Homestead will teach you this 4,000 year old sport. They raise and fly birds of prey: Falcons, Hawks and Owls. Just being able to get up close and personal with these magnificent creatures is a joy. And having one take off and land on your arm, in the intermediate lesson, is a thrill not easily replicated. With their long, pointed beaks and sharp talons sitting a few inches from your face, it is also very intimidating.

On a recent trip to the Homestead we met a wonderful, young Falconer. It was a quiet afternoon in the Falcon business so we were able to meet a number of her birds. After explaining that I had done this once before, at their sister facility, we were off to the woods with a Thresher Hawk on my gloved hand. As a student of both animals and people, I asked the Falconer how she decides if someone is able to handle, let alone fly, one of her impressive Birds of Prey.

Falconer: It is a judgement call for sure. You want people who respect the Birds and their power. They are not tame.

Brad: After all, that’s why they’re called Birds of Prey!

Falconer: Even after I warn people, some try to touch them. One lady tried to kiss one! It took a piece of her face.

Brad: I got it. This Bird is in charge, at least with me.

Falconer: But the real answer to your question about trusting people to handle my Birds is quite simple: My Birds decide.

Brad: How do the Birds decide?

Falconer: If one of my Birds will not go on a person’s arm,  there is something wrong about that person. Something the Bird sees or feels or understands that we cannot.  So, you see, in the end, my Birds decide.

Brad: If we used your Birds in organizations to interview and screen people we would save money on Human Resources. And how about at the airports instead of all those TSA teams. And maybe even in politics before we vote for people!

Falconer: OK, let’s focus on the woods ahead for now. My Birds don’t like a lot of talking. Flying, hunting and eating, they like. They get bored with too much talking.

Brad: Got it. (But I’m quietly thinking we have something here.)

Like many corporate people, I have had a love/hate relationship with Human Resources. I even have close friends in that field. But then I have close friends that are lawyers and, more bizarre yet, for my CFO background, bankers! All of these advisors and sometimes adversaries are discussed with detailed Rules and Tools to deal with them in my forthcoming book, The Business Zoo.

While I was in the middle of the USG Financial Crisis, I was describing to a lady friend the type of people I was working with and against. As I touched on some of our Adversaries better personal qualities like lying and going back on their word,  etc., I also described some of the meeting room lunches we had. Some of the people had, according to my upbringing at least, unusual eating habits:

-Like picking up and staring at a number of sandwiches before choosing.

-Or better yet smelling several items before choosing.

-And even once someone even took a bite and put it back.

Our very intelligent lady friend was shocked by all this and said  I was working with a pack of Wolves!

Coincidentally, that weekend I was watching TV. As I flipped channels, I came across a program on Wolves. I watched and became fascinated. I bought a number of books and photo essays on Wolves. Friends gave me Wolf books, posters and we started to send out Wolf Holiday cards from the World Wildlife Federation.  So what is the big deal with Wolves?

Much of what I have read has been verified in scientific studies including these fascinating points:

-Wolves have been here over 1 million years

-Wolves are very intelligent, very social and follow rules

-Wolves prefer to live away from humans and there is little evidence that they  attack people

-The female lead in a pack chooses where they live, when they move, can lead the hunt and can assign nursing her pups to someone else; she has power!

-Siblings separated as pups can recognize their brother or sister’s howl for the rest of their often 10 year lifespan

-A pack can travel across a snow covered area and walk in each other’s steps so no one knows how many have passed

Now how many groups of Sports or Business Teams can live up to the level of Wolves? Not very many.

I have also studied Rats. In latin the word Rat means Of unknown origin since they have been around forever. Rats only reside near humans, they eat our waste, only live a year and carry disease including the original plague. Rats can swim under water for a mile and chew through a concrete block.

And Rats eat Anything, often after smelling and touching it!

I went back to our lady friend and told her that No, I did not work with a lot of Wolves but I did work with a lot of Rats!

So why and how should you dine with Adversaries even Rat ones? You should act like a European lone wolf. A great dinner, with proper seating, flow and wine is a perfect way to learn something about the other person. To see if you have any particular views, common ground-or not-on anything-in the deal. Dinner is also the perfect way to make some small progress on a very difficult negotiation or to break up a major log jam. And everyone wants to believe they are important and critical to the process. You can best reinforce this either one-on-one or in a small wolf pack sized group.

Lunches and Dinners are so important in Business and Life, I have a whole section in my book, The Business Zoo, explaining how to do dining right and benefit your career while adding huge enjoyment to your life!

The Mockingbirds and The Crows:

The state bird of Florida is the Mockingbird. It is a medium size, 9 inch bird which eats all kinds of insects. Mockingbirds are aptly named because they can mimic over 40 different bird calls. They can also fly like a helicopter either in one place or darting around at seemingly impossible angles. They are also very bright birds that can recognize people who have caused them trouble after only one encounter. I know that because I am on the Florida Mockingbird trouble list.

They mate in the spring often in bougainvillea bushes which have thorns to protect their nests. They will dive bomb anyone within 25 feet of that nest and aim for your head and other vital parts. A Florida friend and I, dressed in bike helmets and carrying a protective broom were viciously attacked one day trying to see if we could peacefully relocate them away from outside our front door to a more high end neighborhood. We lost that battle but three days later a baby mockingbird left the nest and the neighborhood was safe once more. This episode explains the true meaning of the famous Harper Lee story, To Kill a Mockingbird. These birds, while trying to protect their nests and offspring, are not meek or innocent like the accused Southerner in the story. I gained tremendous respect for these small birds. Mockingbirds work together, using their bird calls, to guard their nest and babies from the occasional, well-meaning Florida guys but mostly from the ever present and hungry Crows.

Crows are considered one of the most intelligent animals on earth. Like Rats, they have been on the planet forever. Like Rats, they thrive near humans.

Like Rats, Crows Eat Anything! A special treat is the offspring of other birds, like our friends, the Mockingbirds.   Crows have been trained to use tools and build tools to get what they want.  My friend, with the bicycle helmet, and I even watched as Crows managed to unzip a bike seat bag to steal a sandwich. They even zipped it back up so no one would notice. And Crows fly in a distinct, methodical, slow flapping style because they are not in a hurry. Crows, you see, are very comfortable in their own feathers.

Crows are also very social. They can imitate the human voice like parrots. They travel and hunt in flocks.

A flock of Crows is also called a Murder. And the way Crows attack in a group is called Mobbing. Baby Crows stay in the nest a month longer than the young hard-working Mockingbirds. Crows grow to well over a foot long, weigh over a pound and live much longer than most birds. And Crows know they are bigger, stronger and smarter than all other birds. They are the masters of the bird world.

Which brings us to our point. Company hired outside Advisors. Advisors all believe they are far smarter and have better educations and backgrounds than their slower, simple clients. Advisors, like a mobbing of Crows, want to feed on or collect fees endlessly from their clients. Advisors come in groups, have their own secret language and forms of communications. How can a mere client stand a chance? By acting like the Mockingbirds. Aggressively protect your company by openly working together with your own team. Learn to move quickly like the Mockingbirds to outmaneuver the slower Crows. And remember you have what they want and crave, Money for Fees! Learn to manage, be in control of and benefit from using Advisors, not the other way around.

You will learn to manage and deal with Advisors and more in my new book, The Business Zoo.

One night a number of years ago, I was completing a business dinner with one of my European Presidents in his home city. Dinner ends early that evening and he asks if I would like to go back to his home for a drink. He mentions that his wife is there and she always enjoys chatting with me. Sounds great!

His wife, like all our European Presidents’ wives or girlfriends was attractive and very smart. She was a social science professor and lectured throughout Europe. We will call her Sylvia. Because her husband had been with my employer, Donn Corporation, for a number of years, Sylvia had met a number of our unique people from Donn.

We went to their home and adjourned to the living room for a drink. As soon as we sat, my European President friend seemed to disappear from the room and maybe the house, so I was left alone with his wife, chatting.

Sylvia knew that I was the Chief Financial guy from the U.S. headquarters but she asked me to explain exactly what I do for the Donn group of companies. I covered the normal financial stuff-borrowing money, insurance, taxes and record keeping.

She asked me to explain further what I do for the Company.

I touched on helping the owners of Donn with hiring and sometimes firing managers and setting rewards and incentives. I also explained some of the many crisis matters that I covered which ranged from financial to organizational ones. I went into the idea of planning and anticipating outside threats that can damage the Company. I also stated that a standard role of financial people is to safeguard the Company’s assets whether those were hard assets like plants or soft assets like people.

As I was talking, Sylvia listened intently, nodding in understanding or asked a clarification or followup question.

This went on for almost an hour until she stopped and smiled.

“Brad,” she said, “you are really not the head financial person. You are more like the head person in a zoological park. You care for the wild or exotic animals inside. Protect them from each other and the outside world. You help them grow strong. If one behaves badly you correct or remove them. At times you even shield them from the owners. And although, it is not your zoo, you would defend it with your life, if need be!”

Over the years, I concluded she was right. And interestingly, a few years later, I did have to remove her husband from Donn.

Much of my business life seemed to be dealing with unique creatures, human and animal. This blog, and my soon to be published book, will help you learn to tame these creatures while allowing you to capture opportunities. So join me in The Business Zoo.

Hi, my name is Brad James.

When I “retired” from my first big, public firm, USG Corporation, my staff threw a going away party. They presented me with an unusual gift: a hardbound journal style book with a Table of Contents. It was actually a List of the titles of stories or tales I had told to them on various occasions. They were encouraging me to do what I had often threatened to do- Write a Book.

Or, more accurately, a Business Book involving these and other stories I had told. Their Table of Contents/List included almost 50 different stories.  Apparently they all thought it was important to document this and to suggest that I actually write these stories which had an impact upon them, personally and professionally.

I am writing that book and over the coming months, I will share some of these stories on the blog.

I will also use the blog to record my thoughts about other business topics or events that I find interesting. Many will no doubt relate to one of my stories.

I hope you come back and read more about The Business Zoo.